stop-guessing

CLOSING AT 50 MEMBERS WRITE LIKE A PRO LIMITED TIME OFFER

The Problem (Confession Section)

I used to think LinkedIn was about posting consistently.

Post every day. Show up. Build authority. The algorithm will reward you. Bollocks.

This is what I give you monthly:

Autopsy Report

Every month, I deliver 15-20 posts that actually converted.

Full Metrics

Impressions, engagement ratem comment quality, conversion signals.

Hook Breakdown

Why is stopped the scroll (specific psychological triggers)

Structure Analysis

How it built trust without sounding like a corporate press release.

CTA Dissection

Why people actually clicked instead of scrolling past.

Psychological Breakdown

What cognitive patterns did it exploit?

Steal-able Templates

Adapt to your own voice in 10 minutes.

Content Calendar

Plan your LinkedIn content easily.

Offer Closing

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Who The Hell Am I To Tell You This?

Meet The Ghost

I'm Sarra. Professional ghostwriter, voice strategist, and the person CEOs hire when they need to sound like themselves instead of their competitors.

I've spent 20+ years in marketing strategy and the last three obsessively reverse-engineering what actually works on LinkedIn.

Not what gets likes. What gets clients.

My job is to make founders sound like the smartest version of themselves while building content systems that convert. Which means I need to know with metrics, not theory, what's working right now.

So every month, I spend 20+ hours dissecting the posts that actually converted cold scrollers into paying customers.

I track patterns across industries. I analyse what hooks stopped the scroll. I deconstruct what structures built trust. I measure what CTAs got clicks.

I do this for my ghostwriting clients who pay me £3-5k/month for this intelligence.

But I figured: why not package it for the founders who can't afford me yet but still need to stop guessing?

So that's what this is.

Stop Guessing What Works on LinkedIn